
The
Challenge
In the future passengers will be able to engage with non-driving related tasks while driving in a car and interact with the car in a new manner.
The
Solution
We developed a hologram as an UX element for the entertainment system.The user could feel a haptic feedback in his fingertip when pressing the floating holographic controls. This was achieved through the combination and calibration of two independently coordinated systems which could generate the haptic feedback at the desired position.
The
Impact
The HoloActive Touch Project was a highlight at the BMW i Inside Future presentation at the Consumer Electronic Show (CES) in Las Vegas 2017. With a futuristic interieur concept BMW wanted to present the potential future of the automobile and show how the human-car interaction can be revolutionized, far exceeding the pure driving experience
Technologies
- C#
- 3D Printing
- Embedded Systems
- Unity 3D
Team Size
3 people
Duration
3 months
Maturity Level
Prototype
Want to build a product of the future?

The
Challenge
In the future passengers will be able to engage with non-driving related tasks while driving in a car and interact with the car in a new manner.
The
Solution
We developed a hologram as an UX element for the entertainment system.The user could feel a haptic feedback in his fingertip when pressing the floating holographic controls. This was achieved through the combination and calibration of two independently coordinated systems which could generate the haptic feedback at the desired position.
The
Impact
The HoloActive Touch Project was a highlight at the BMW i Inside Future presentation at the Consumer Electronic Show (CES) in Las Vegas 2017. With a futuristic interieur concept BMW wanted to present the potential future of the automobile and show how the human-car interaction can be revolutionized, far exceeding the pure driving experience
Technologies
- C#
- 3D Printing
- Embedded Systems
- Unity 3D
Team Size
3 people
Duration
3 months
Maturity Level
Prototype
Want to build a product of the future?

The
Challenge
In the future passengers will be able to engage with non-driving related tasks while driving in a car and interact with the car in a new manner.
The
Solution
We developed a hologram as an UX element for the entertainment system.The user could feel a haptic feedback in his fingertip when pressing the floating holographic controls. This was achieved through the combination and calibration of two independently coordinated systems which could generate the haptic feedback at the desired position.
The
Impact
The HoloActive Touch Project was a highlight at the BMW i Inside Future presentation at the Consumer Electronic Show (CES) in Las Vegas 2017. With a futuristic interieur concept BMW wanted to present the potential future of the automobile and show how the human-car interaction can be revolutionized, far exceeding the pure driving experience
Technologies
- C#
- 3D Printing
- Embedded Systems
- Unity 3D
Team Size
3 people
Duration
3 months
Maturity Level
Prototype