Progress by
Innovation and Design

Turning Your Ideas Into Action, The Holistic Way

We combine in-depth technical expertise with state-of-the-art innovation methodology.

We know that successful innovation needs more than a cool technical concept and streamlined technical implementation – it requires an understanding of the product/service users, their needs and usage context, and a thorough understanding of the economic value the product provides to both the users and to our clients. It’s through integrating these three lenses that we ensure that the products we create together with our partners are, at the same time, desirable, technically feasible, and economically viable.

The Innovation Design Hub thus complements our other tech hubs through early-stage projects and consulting services. These cover Holistic Innovation Design Sprints that are adaptable to start from scratch, from an idea, from a technology, or even from your current data. Using our methods toolkit, we cover user/market research and business model development, as well as user-centric approaches from UX research to UI development. This way, we combine in-depth technical expertise with state-of-the-art innovation methodology.

Time to Rethink Innovation

There is no one-size-fits-all approach to innovation.

The challenges are very individual for each company, depending on business strategy, resources, processes, and industries. For successful innovation, it is therefore indispensable to precisely understand the overall strategic picture of each customer.

As your partner, we support you along the entire innovation value chain: from defining an innovation strategy, developing innovation methods and processes, and building innovation capabilities to delivering end-to-end innovation projects.

Together we pave the way for continuous and healthy innovation: we identify challenges and recognize innovation potentials, we co-create solutions, we implement them into your daily business, and scale them in the shortest possible time. Furthermore, we offer the possibility to continue to operate solutions as well as to serve them.

Why Did We Choose This Area As One Of Our Tech Hubs?

Although technical development is our core business, we have found that it often takes much more than that to make for successful innovation.

Unlike our tech hubs, which often work on soft- and hardware projects independently, the innovation design hub fulfills a matrix function that brings user-centricity and business acumen to complement technical solutions. We thereby complement aspects of technical feasibility with those of customer desirability and economic viability – what we overall call a holistic approach to product development.

This is not only relevant in terms of meeting the needs of the product’s users (obviously an important aspect for future use), but also to help our project partners justify and push projects and solutions within their organization. Presenting a novel technical solution is cool, no doubt, but presenting it together with a clear understanding of the problems it solves for its users and with a business model (or business case) that clearly shows its economic value to the client’s organization, puts our partners in a position to drive their projects forward internally.

The innovation design hub thus takes care of what happens before and after the technical development – i.e. ensuring that we tackle the right problems and embedding solutions into our clients’ product portfolio – and supports alongside the development process through continuous and iterative UX/UI development and testing. We help clients understand what their users really need, develop concepts that align with these needs, and then ensure that the final solution is not only centered on these user needs but also economically viable.